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PlatformLabels & packaging · Chișinău · on TGPRINT since June 2025

Etichete Express

A label manufacturer that replaced quote requests with a configurator for its B2B customers.

of orders are online reorders
68%
quote requests by email
−70%
to place a reorder
2 min

01 · Background

A manufacturer of self-adhesive roll labels with B2B customers: wineries, beekeepers and cosmetics makers.

02 · The problem

  • Every quote request needed a calculation for shape, material, lamination and number of colors.
  • Loyal customers sent the same files again with every order.
  • The sales team was stuck on quotes instead of new customers.
“Our customers make wine and honey. Now they reorder their labels themselves, with the same files, in two minutes.”
— Andrei Ceban, sales director, Etichete Express

03 · What we launched

01

A label calculator

Shape, size, material, lamination and quantity, with the exact price at every change.

02

B2B customer accounts

Order history, saved files and one-click reorders.

03

Customer-specific pricing

Negotiated discounts applied automatically for each company.

04 · The result

Two thirds of orders are now reorders placed straight from the customer's account. Email quote requests have dropped by 70%, and the sales team is working on new customers.

Next case study

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